On day five Russell covered something that really interests me… product packaging. that might sound extremely boring to you, but I find it fascinating how people’s minds work. You can offer something to someone and have them be totally uninterested in it, and then you can present them the exact same thing packaged in a different manner and they will eat it up!

In the day five video, Russell shows a couple of books and then shows the exact same books recorded on CD. If you know Russell’s background, this may not seem like a big deal as he is a self-professed marketing material junkie, but I can attest to it first hand that different packaging sells.

I recently picked up an e-book called The Four Hour Workweek by Tim Ferriss. It was handy to read the book at work on my lunch, but then I got busy and didn’t have time to read so I got the audio version. When I was at home, I didn’t want to sit around and listen to the audio file so went out and bought the actual printed book version. No wonder Ferriss only works for hours a week…people like me are paying his bills!

So the point of Russell’s lesson for the day was that you can release a book (or an e-book), you can record an audio file of yourself reading the book, you can make a video about the book, or you could even hold a seminar teaching the book’s contents.

Speaking of books, I know of some great books and cruising. You work hard and you deserve a vacation… the best value for your money when vacationing is cruising. Don’t be a chump and pay too much for your cruise…go buy my books and save money, time and aggravation on your cruise vacation

Mike