In the day five video, Russell shows a couple of books and then shows the exact same books recorded on CD. If you know Russell’s background, this may not seem like a big deal as he is a self-professed marketing material junkie, but I can attest to it first hand that different packaging sells.

I recently picked up an e-book called The Four Hour Workweek by Tim Ferriss. It was handy to read the book at work on my lunch, but then I got busy and didn’t have time to read so I got the audio version. When I was at home, I didn’t want to sit around and listen to the audio file so went out and bought the actual printed book version. No wonder Ferriss only works for hours a week…people like me are paying his bills!

So the point of Russell’s lesson for the day was that you can release a book (or an e-book), you can record an audio file of yourself reading the book, you can make a video about the book, or you could even hold a seminar teaching the book’s contents.

Speaking of books, I know of some great books and cruising. You work hard and you deserve a vacation… the best value for your money when vacationing is cruising. Don’t be a chump and pay too much for your cruise…go buy my books and save money, time and aggravation on your cruise vacation

Mike